NEWS RELEASE

DRIVING A DIGITAL DESERT FOR CHARITY
DESERT BUS FOR HOPE, NOVEMBER 23, 2007

Tuesday, November 13, 2007
Victoria, BC
Canada

Unlike most video game fanatics, when Canadian comedy group LoadingReadyRun sits down for a gaming marathon they do it for a good cause.
On November 23, 2007, 4 young men will sit down, and by the time they get up, they hope to have raised more than $5000 for children’s charity Child’s Play.

The game they will play is known as “Desert Bus”, a game so tedious that it never saw official release. This triumph in monotony will require the LoadingReadyRun crew to drive an eight hour stretch of featureless highway repeatedly, with no stops for rest. The event will be broadcast live online at <http://www.desertbus.org>, where viewers can pledge money to keep the marathon going. The more money donated, the longer they will play.

Child’s Play, founded in 2003 by Seattle, WA natives Mike Krahulik and Jerry Holkins, donated more than one million dollars in toys and gifts to over 45 Children’s Hospitals around the world in 2006 alone.

For further information on Desert Bus for Hope contact <contact@desertbus.org> or:

Matt Wiggins: matt@loadingreadyrun.com
Graham Stark: graham@loadingreadyrun.com

For more information on Child’s Play, visit <http://www.childsplaycharity.com/>.

LoadingReadyRun.com is a website featuring weekly comedy videos, webcomics, and other online entertainment.